National-scale agri-tech + policy platform
Connecting Farmers.Eliminating Middlemen.Stabilising Prices.
India's first technology-enabled vegetable MSP platform designed to protect farmers, stabilise prices, and build a direct farm-to-shelf supply chain.
MSP-backed procurement
Government pilot-ready
DBT-ready payments
KRS Operating System
One integrated architecture for procurement, storage, pricing, payments, retail, and government visibility.
KRS is designed as an implementation operating system, not a loose supply chain intervention.
Procurement Engine
MSP-backed crop intake, farmer agreements, collection points, and pickup scheduling.
Cold Chain Layer
KRS-managed cold rooms preserve produce and allow strategic release during scarcity.
Retail Network
Branded KRS outlets create controlled demand and direct farm-to-shelf distribution.
Pricing Intelligence
Mandi comparison, price band monitoring, and shortage-period release planning.
Farmer Payment Layer
Digital payments, SMS confirmations, bonus tracking, and zero hidden deductions.
Government Dashboard
District view for onboarding, payments, outlet rollout, and price stability outcomes.
The problem we solve
Three failures create one broken market: distress sales, wastage, and inflated retail prices.
Farmer Distress Sales
Farmers are forced to sell onions, tomatoes and potatoes at harvest lows of ₹3-5/kg without MSP or an alternative buyer.
Post-Harvest Wastage
Fresh produce is lost after harvest because cold storage access is limited, creating later scarcity and price spikes.
Middlemen Exploitation
Multiple layers of intermediaries reduce farmer share while consumers still pay peak retail rates.
Before vs After KRS
A direct shift from volatile, intermediary-led markets to protected farmer income and stable consumer access.
Fragmented Vegetable Market
- Distress sales during harvest lows
- 5-7 middlemen before retail
- Post-harvest wastage and scarcity
- Consumer price spikes in lean season
Price-Protected Farm-to-Shelf Chain
- MSP-backed vegetable procurement
- KRS-managed cold storage
- Direct branded retail outlets
- Stable price band and farmer bonus pool
The KRS solution flow
A cinematic farm-to-shelf chain with a central price protection layer.
KRS Price Protection Layer
Farmer Harvests
Enrolled farmers harvest produce with declared MSP visibility.
KRS Procures
Produce is purchased at MSP or above with digital tracking.
Cold Storage
KRS cold rooms preserve quality and reduce wastage.
Smart Release
Stock is released during shortage periods to stabilise prices.
Retail Outlet
Branded counters create direct consumer access.
Consumer
Fresh produce reaches households at controlled price variance.
No Loss Guarantee
Every farmer receives MSP or above. Bonus payments are enabled when KRS sells above MSP.
Price Stability for Consumers
The cold storage model targets vegetable price swings within a ₹10-15/kg band.
Zero Middlemen
Direct farm-to-outlet distribution redirects saved margins to farmers and consumers.
Business model
A boardroom-ready self-sustaining model with welfare, retail, storage, and surplus economics connected.
Self-Sustaining Model
Farmer welfare funded by trading surplus and retailer partnerships.
Government partnership readiness
Structured for district administration, pilot monitoring, and Odisha-wide scale.
Pilot-ready
1 district, 1,000 farmers, 10 outlets, under 6 months.
FSSAI in progress
Licensing pathway and cold storage compliance built into rollout.
Farmer onboarding model
Kissan agreements, Aadhaar-linked registration, and crop details.
District coordination
Designed for district administration and Gram Panchayat coordination.
DBT-ready payments
Bank-linked farmer payments, SMS confirmations, and bonus tracking.
Scalable across Odisha
Pilot blueprint expands to 3-5 districts, then full Odisha coverage.
Agri-tech SaaS platform
The KRS App turns procurement, pricing, outlet orders, and farmer payments into a transparent operating dashboard.
KRS App DashboardPilot District View
MSP Broadcast LiveDBT Payment Track
Farmer ModuleLIVE
Retailer PortalIN DEV
Cold Storage MgmtIN DEV
Analytics DashboardPLANNED
Farmer Onboarding
Aadhaar-linked registration with land, crop and bank details.
MSP Broadcast
Season-wise MSP declarations in regional language notifications.
Pickup Scheduling
Booking through app or missed call from the nearest collection point.
Retailer Orders
Daily delivery scheduling, invoices and payment tracking.
Price Dashboard
Mandi price versus KRS price transparency for all stakeholders.
Payments & Bonus
SMS alerts, bonus tracker, and zero hidden deductions.
Impact dashboard
Odisha pilot metrics presented like a live implementation dashboard.
Pilot farmers protected from distress sales.
Target max swing per kg.
Cold room activation in pilot district.
Phase 1 branded retail outlets.
First farmer bonus cycle digitally disbursed.
Pilot-to-scale implementation timeline.
Policy alignment
KRS directly advances national and Odisha government priorities.
Food Price Stabilisation
Targets vegetable inflation with price variance control across enrolled categories.
Digital Agriculture
Enables transparent, auditable farmer payments through digital infrastructure.
Cold Storage Infrastructure
Supports FSSAI-licensed cold rooms aligned with MoFPI, NABARD and PLI pathways.
Rural Employment Generation
Collection points, outlets and NGO partnerships create direct and advisory jobs.
Farmer Income Doubling
MSP plus bonus model helps farmers earn 2-4x the distress sale price.
Official proposal closing
Partner with KRS to Build a Fairer Agricultural Supply Chain
Kissan Retail Sathi Pvt. Ltd. is prepared for district-level pilot coordination with government officials, investors, retail partners, farmer networks and implementation NGOs.
Websitewww.kissanretailsathi.com
Emailcontact@kissanretailsathi.com
Phone+91 _____________________
Contact KRS