Produce trading margin
KRS buys at MSP, stores in cold rooms, and sells during shortage periods. The trading surplus funds operations and farmer bonuses.
A self-sustaining ecosystem where farmer welfare is funded by trading surplus and retailer partnerships.
KRS is designed to become 100% self-sustaining post-pilot, without recurring government subsidy after initial infrastructure support.
Branded outlet network
50+ exclusive KRS outlets create predictable procurement orders, brand loyalty and consumer demand visibility.
Retailer security deposit
₹5L for small outlets to ₹10L for large outlets supports KRS counters with refrigeration, racks and display technology.
Value-added products
Millet-based snacks under the KRS brand, including Jeera Cookies, Carrot Sticks and Moringa Sticks, add higher-margin revenue.
Commercial principle
Discuss Partnerships