Farmer harvests
Enrolled farmers harvest produce with a declared MSP safety net.
A vertically integrated farm-to-shelf supply chain with price guarantee, cold storage, and zero middlemen.
KRS applies an MSP-backed procurement system to vegetables, modelled on the trust of grain MSP and redesigned for perishables.
KRS procures at MSP
Farmers receive MSP or above, with payments tracked digitally.
Cold storage
KRS-owned and operated cold rooms protect produce from wastage.
Smart release
Stored produce is released during shortage periods to reduce price shocks.
Branded retail outlet
KRS outlets deliver fresh vegetables directly to consumers.
No loss guarantee
Every farmer receives MSP or above. When KRS sells above MSP, farmers can receive bonus payments from the surplus.
Price stability for consumers
The cold storage model is designed to cap vegetable price swings within a ₹10-15/kg band across enrolled produce categories.
Zero middlemen
The direct farm-to-outlet chain redirects saved margins toward farmers, consumers and the operating system.